Alligator Products Limited (“Alligator”) are committed to the security of your personal data. We strictly adhere to the requirements of the data protection legislation in the UK, including the General Data Protection Regulation 2016 and the Data Protection Act 2018. We need to collect and process data to fulfil our service to you. This privacy notice explains the data we need and how we will use it.
Who are we?
Alligator are designers of children’s books, creative play items and stationery. We supply products to national and independent retailers and wholesalers in the UK and across the globe. We do not sell to members of the public, or B2C online.
Contact details:
Alligator Products Limited
314 Regents Park Road
London, N3 2JX
What data do we ask you for?
In order to undertake the delivery of an order, we need to collect some data about your business. This will include the business name, address, phone number, email address, bank details (for reference and Anti Money Laundering checks), and information about your business as a reference, all necessary to provide our service to you.
What purpose do we use this data for?
We collect data to create your unique account on our system, which enables us to fulfil your orders, answer queries and keep a record of your sales information. The data also allows us to track orders and record payments. This data ensures that the service we provide you is individually tailored to your business. We may also use trade customer data to contact you to let you know of upcoming product launches, trade shows, and catalogues.
We collect this data from contacts at trade shows, orders placed online, and trade databases under “legitimate interests” as defined by GDPR legislation. As required by the new law, we have carried out a Data Protection Risk Assessment and are confident we are compliant.
This data is collected under the lawful purpose set out in General Data Protection Regulation of:
6(1)(b) – Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract.
We do not collect sensitive information (also known as special categories of information) about you.
We do use some information from cookies and similar software which allows us to understand how you arrive at, use, and navigate our website so we can improve it. We utilise some information from Google Analytics and social accounts. Facebook, Twitter/X, Tik Tok and Instagram information provided is limited to only that which you have previously agreed that Facebook, Twitter/X, Tik Tok and Instagram may share.
Will we share your data?
At Alligator we do not sell on any personal data that we hold, and we treat all your data as strictly confidential. We may pass your personal data to third parties who are service providers, debt recovery agents, or subcontractors to us for the purposes of recovering monies owed to our firm and all within our legitimate interests.
We follow strict security procedures in the storage, use, and disclosure of information which you have given us to prevent unauthorised access to, loss, misuse or alteration of your personal information in accordance with the UK data protection legislation. These include access control, firewalls, and virus-checking procedures.
How long will you keep my data?
We will hold all data until such time as you wish to withdraw consent.
Financial information must be auditable for a period of seven years, so we will delete/distort all data secured after this period. Original data and account forms will be destroyed after this time.
Your data will be kept up to date on our computerised systems when you notify us of changes.
The Data Protection Officer (DPO)
Due to the type of data we collect and the nature of our business we currently have no legal requirement to have a DPO at Alligator. However, our in-house Data Protection Officer will be happy to deal with any queries or requests regarding the data we hold about you. They can be contacted by email at info@alligatorbooks.co.uk or by post to the Data Protection Officer at the contact address.
Under GDPR you have the following rights (unless subject to an exemption):
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data processing
- The right to object
- Rights in relation to automated decision making and profiling
If you would like to withdraw your consent to the processing of data that may only be processed with your consent, please put this in writing to the Managing Director. Please specify the area of consent that you wish to withdraw and any other relevant information.
Updates to this Privacy Policy
We may update this Privacy Policy at any time and without notice. We will tell you that we have updated the Privacy Policy by emailing you at the email address you have provided to us and/or by posting an announcement on the website and/or by sending an electronic direct mailer to registered customers and/or notifying you via a blog post. By continuing to use the website after we have informed you of an update, you accept the changes to this Privacy Policy.